what i've worked on

Agrotopus

2019 - 2020
SERVICE DESIG • UX/UI • DEV
DESKTOP SYSTEM + APP

Building an application that helps farmers manage their crops, Agrotopus focuses on small and medium producers of the best coffees in Brazil.

Agrotopus is an agritech startup, that offers digital solutions for medium and small farms. The product focuses on helping with the farm management, which involves staff, crops control and financial administration.

Our goal was to understand the user and their context, and bring the best solutions design-wise. This was a very specific situation, so we really needed to dive deep into the subject.

The project started with a field research. We made our way to Varginha City (in Minas Gerais state), 1000km from where we were based. There, we observed how things worked in coffee farms. From putting the seed in the soil, to harvesting and processing the grains, until they were packed and ready to sell. During this time, we also interviewed everyone who was involved in the process.

We visited different farms, some that were very advanced digitally, and others that did things the traditional way. We got to understand the farmers interest in an app that would help them daily, and how it could actually solve some of their problems, while other issues were beyond control (such as weather and products prices).

We turned all the insights into a big list of directions and requirements, as well as a service blueprint showing how they would be applied in the business. Having the UX/UI Designer participating on the research, also made a big difference in how the interface came out.

After a first prototype was built, we came back and applied an usability test with the users. This time, we got even more feedback. The interface was developed and launched as a MVP version on big Agriculture Fairs. The public response was very positive, and was even broadcast on TV.

What I've learned

This was one of the most memorable projects I worked on. Since I got to know about a topic that is so outside my routine, the contact with such a different reality showed me how important it is to actually empathize when designing. I say this because it is very easy to understand people that are like you, or agree and believe in the same things you do. But it's very hard to do that on they are on the opposite side, mainly when you are in a professional role. In spite of that, recognizing and being in contact with distinct humans, makes us understand how little we know, and how much more we can always learn with everyone.

Who worked on this

SERVICE DESIGN

BARBARA BORGES
CAROLINE MELLO

UX/UI DESIGN

GUILHERME ASSIS
FERNANDA BOCCHI

DEVELOPMENT

BRUNO VAZ
ONÉLIO MARCHI

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